I have analysed the double age spread of an issue of 'Metal Hammer'; a popular heavy metal magazine, aimed at 18+ year olds.
This article is called 'Darkly Devious Danny', and is a picture led article, meaning that half of the double page spread is covered by an image which also includes a small caption explaining the photograph. This particular image is a very gruesome, which may be to shock the reader, leading them intrigued to read more.
The actual headline of the article is in red, which fits in with the four colour print, and also links in with the picture, as it is quite bloody an gory. The word 'devious' is in a different font, to make it stand out, and again fits in with the house style. The head line is also an alliteration of 'D's' to give it an onomatopoeia effect, which also fits in with the house style.
There is also different coloured text in the pall quote at the beginning of the editorial which also makes another reference towards the heading. In the editorial, there is also a stand first n red which indicates the beginning of the main article. The mode of address is quite formal with a sophisticated vocabulary, suggesting again that this magazine is aimed at the older age range.
Lucy Marshall
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