Analysis of 'Clash' magazine.
We analysed issue 34, February 2009, of Clash magazine. The thing that stands out immediately is the masthead as the 'a' has mirrored the 's' which creates the magazine logo, in the title. The colour scheme is mostly in black and white, with dashes of yellow. The yellow highlights the more important parts of the magazine. The black and white reflects the kind of music the magazine promotes, dark music, and quite depressing music. This theme also carries on with the model's photograph, his makeup is dark yet quite scruffy... reflecting the kind of music and fitting in with the theme.
The only punctuation is exclamation marks which also suggest the 'loud' aspect of the music. The masthead is the largest text, making it stand out and making sure that its clear that that is the masthead. There are several smaller leads; the names of artists running down the right hand side, in yellow (again, fitting in with the colour scheme) the names of artists and a sentence of the article inside. Most of the text is in a simple fornt with no serifs, this also adds to the simplicity of the photograph used.
The models face takes up most of all the page, leaving hardly any white space. This makes the magazine busier which makes it better looking, more attractive to the audience. The mode of address is basically emotional, ark, and depressing with the black and white colour scheme. The magazine is obviously targeted at teenagers who are more into the lourd and heavy rock music with dark colours etc. Even the yellow adds depth to the magazine, yellow is loud, and thats also the kind of music the magazine promotes.
There is a small border, again so hardly any white space can be seen. The second largest text links with the photograph on the front of the magazine, promoting the model's story and article more. There are small puffs, but not in circles, but in scruffy rectangles, this also fit in with the theme and links nicely to the music the magazine promotes.
There are also a few banners, with yellow and white or yellow and black colour combinations. This again links in with the colour scheme. The magazines house style is extremely simple yet effective with the black and white. The price is £3.80 for the magazine which reflects the contents, suggesting that the magazine doesn't really include that much. There is a slight overlay around his face and a slight wrap around but nothing significant.
Lucy Marshall
