Analysis of language and register of editorial, lucy marshall

We analysed the language and register of a double page spread editorial from an issue of 'Metal Hammer'. One of the things we found was that it is quite a sophisticated and formal way of language. For example, there aren't any simple or compound sentences in the text, nor is there any colloquialisms , slang or contracted words. There is, however, rhetorical questions, which includes the reader, and there are also speech quotations to give the opinion and feelings of the actual artist. And this also makes the editorial more believable.

The punctuation is used quite effectively through the double page spread like the comers is break up the long complex sentences and the question marks to give a variety of punctuation. They also use brackets and italics to include more information and make the article more sophisticated. The words they chose are rather complex and sophisticated, which also adds to the believability of the article. We think that the magazine is aimed at 17+ year olds and also we think that the tone is rather intellectual and informative.

Analysing this editorial of 'Metal Hammer', we have decided that we need to take into account out target market etc. We have decided to used slang, colloquialisms and contracted words to make the article a lot more less formal, as our target market is a lot more younger than the ones aimed in the editorial of 'Metal Hammer'.

We have also decided to use less challenging vocabulary and simple with compound sentences, again, because of our target audience. It should be light hearted and have a humorous tone.