Analysis of Survey Results
Lucy Marshall
We started off my asking the most basic question there is: Are you male or female? And our survey has said that we asked more female than male, which could alter the results slightly, but the chances of that happening are very slim. I then asked the question: What is your age group? And we found out that most of the people we were asking were between 14-16 and 10-13 with a few older at 20+ and 17-19. This, in a way, could be beneficial towards the results as I feel that the age range the magazine should be aiming for is the age group 13-16, so we will get more answers from the appropriate age range.
We then briefed them of what the magazine will include (roughly as this could be changed due to the results, however, this gives them somewhat of an indication of what they should be picturing in their heads) and then we gave them a list of potential names, including: MusiMag, Newstar, Atune and MusicMadness. The ‘MusicMadness’ proved itself popular with a whole ten votes, this being the highest one of all, second in line was ‘Atune’ with nine votes, then ‘MusiMag’ with 2 and finally, ‘Newstar’ with none. This obviously means that the public (our target market) prefer the masthead ‘MusicMadness’ as they feel it is ‘catchy’ and relates well to the magazine contents.
The fourth question was on colour schemes. We gave them a choice of five different colour pairs, and they were to tick the one they thought fitted the magazine the most and which one, obviously, they liked the most. We gave them the options of: Brown and Pink, brown and Blue, purple and Yellow, green and Purple and finally burgundy and cream. We thought about the choices we were wanting to give them, and decided to go for a couple of contemporary and more popular choices (green and purple etc.) to more sophisticated and refined colour choices (burgundy and cream) to see which ones they thought seemed right. This will most likely be down to instinct as 13-16 year olds who were quickly filling out a survey on something they knew nothing about, probably wouldn’t put a lot of deep thought and theory behind their answers. The results were slightly surprising but thinking about it, it did make sense as the highly chosen colour scheme was green and purple. This modern colour choice will be difficult to fit in with the theme and style of the design in which I plan to create, however, this will have to be taken into account as, at the end of the day, the magazine needs to look good to the potential customer.
We then asked them what they thought was a suitable price range. We gave them the options of £1-2.00, £2-3.00, £3-4.00 and £4-5.00. Again, most went for the obvious choice which was the £1-2.00 range. This would prove to be a difficult selling price if the new magazine were to go and be published, as we would need to take into account the publishing prices, advertisement and for the interviews inside; all costs money, money that we wouldn’t be getting because of such a low price range. It’s instinct to go as low as that; the cheaper the better is all they will be thinking, but we must take into account the other prices for publishing etc. as I have already mentioned.
We then asked a huge question. What would they like to see as the main article in an edition of the magazine. We gave them a choice of the following: Interviews with popular musicians and tour dates, monthly competitions and handy tips, puzzles, reviews and finally learn to play your own instrument and easy chords sheets. We asked them to tick the ones they liked the most (this allowed them to tick more than one). We got a good response to the ‘interviews with popular musicians and tour dates’, ‘monthly competitions and handy tips’ and finally ‘learn to play your own instrument and easy chord sheets’, ‘interviews with popular musicians and tour dates’ being the most popular with 13 votes and the other two second popular with nine votes each. This will help for the main article as it gives us and indication to what our target group actually wants in their magazine, and lets us have a lot more freedom when creating our magazine.
Favourite genres of music were asked for the participants. We gave them a list of different genres of music, and asked them to tick their favourites (more than one if they wished). We got a rather big response from indie, alternative and rock, so this gives us the ideas that we should include the genres more than the others (the others will be included to make sure all requirements and tasted are reached).
After that, we wrote a list of different ways and times people may buy magazines, and asked them to tick the relevant ones, the choices being: I buy magazines every month without fail, I buy magazines whenever I feel like it, I order magazines online, I buy magazines from a shop/newsagents and I never buy magazines. Our largest amounts of ticks were for the ‘I buy magazines from a shop/ newsagents’ and even this doesn’t take a genius to work out. Most people so go to the newsagents and shops to buy their magazines, so we should make our magazines available there.
To conclude the survey, and this analysis, we asked them one last question: Would you rather buy cheaper magazines without freebies, or dearer magazines with freebies? And most of them answered that they would rather buy cheaper magazines without freebies. This again relates back to the £1-2.00 price, and how they would rather pay as little as possible.
By Lucy Marshall
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